Graphic design or designs are needed in every single job before we can go to print.
Think about it; business cards need to be designed before going to print. A logo for a company is a representation of that specific company and it needs to be beautifully created. And yet, a logo is only the beginning; a business card needs more than just a logo; it needs information, contact details, services etc. Fonts can be used to create this, and eye-catching images can be incorporated into the design.
Before you can have flyers and brochures printed these need to be designed. This is the job of a graphic designer.
- The client meets with the designer, they discuss the client’s needs and a brief is taken.
- The designer takes the information and creates digital designs for the client.
- These are mailed to the client and the client makes changes if needed.
- Once we have a signed-off design, we can go to print.
Training manuals need to be designed and the layout needs to be done before it can go to print. This can take hours of work and designers have to come up with concepts, layouts and use different fonts to create a visually appealing publication that will be a good platform for learning.
Often people think they can use a home office program or free software to create artwork. The problem here is that when you need to go to print these generally are not set up correctly for printing. People do not understand that often a graphic designer needs to redo most of the artwork to make it print-ready.
A few things to note about the print-ready file:
- It is best to have images created in CMYK and or spot colours – this can often not be done with home or free software.
- The black text needs to be set in 100% black and not CMYK. Otherwise, you might not get black but rather a brownish-black.
- When the page is set up for print you need to allow for bleed, bleed is part of the image or background that bleeds of the page so you can have a card, brochure etc with a full bleed and not white borders all the way around your artwork.
- Also, with home or free software the size is often incorrect, as its set up in American A4 which is not the same as South Africa A4 and with business cards you often have very funny sizes which makes it difficult for us to use in the printing industry.