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Corporate Branding
Why branding?
It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employee’s pride.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
The 3 main goals of branding for a business are to influence people’s associations and feelings about the brand, to create a distinct identity, and to build loyalty over time.
benefits of a Strong Brand
• Increases Brand Recognition.
• Improves Customer Loyalty to Your Brand.
• Positive Word of Mouth Marketing.
• Higher Advertising Effectiveness on Customers.
• Lower Price Sensitivity.
• More Applicants That Want to Work for Your Brand.
• Engaged Employees Who Are Proud to Work at Your Company.
Branding of corporate wear and clothing
1. Screen Printing
- Ideal for large designs and bulk orders
- Works well on t-shirts, hoodies, and other flat surfaces
- Durable and cost-effective for large quantities
2. Embroidery
- Gives a high-quality, professional look
- Great for polo shirts, caps, and jackets
- Durable and long-lasting
3. Heat Transfer
- Ideal for large designs and bulk orders
- Works well on t-shirts, hoodies, and other flat surfaces
- Durable and cost-effective for large quantities
4. Direct-to-Garment (DTG) Printing
- Allows for detailed, full-color designs
- Best for small batches or one-off pieces
- Works well on light-colored fabrics
5. Sublimation
- Allows for all-over printing
- Best on white or light-colored polyester fabrics
- Creates vibrant, long-lasting designs
Branding of corporate wear and clothing
1. Screen Printing
- Ideal for large designs and bulk orders
- Works well on t-shirts, hoodies, and other flat surfaces
- Durable and cost-effective for large quantities
4. Direct-to-Garment (DTG) Printing
- Allows for detailed, full-color designs
- Best for small batches or one-off pieces
- Works well on light-colored fabrics
2. Embroidery
- Gives a high-quality, professional look
- Great for polo shirts, caps, and jackets
- Durable and long-lasting
5. Sublimation
- Allows for all-over printing
- Best on white or light-colored polyester fabrics
- Creates vibrant, long-lasting designs
3. Heat Transfer
- Ideal for large designs and bulk orders
- Works well on t-shirts, hoodies, and other flat surfaces
- Durable and cost-effective for large quantities
Branding of bags for corporate functions or events.
(Goodie bags can also be made up)
Choose the Bag Type:
– Shopping bags – Tote bags – Drawstring bags – Backpacks – Duffel bags – Laptop bags
Select Materials:
– Canvas – Cotton – Polyester – Recycled materials (for eco-friendly options) – Paper (for disposable shopping bags) – Leather or faux leather – Material to be confirmed by stock availability from the supplier.
Decide on Bag Design:
– Size and shape – Color scheme (align with your brand colors) – Handles or straps – Pockets or
Compartments.
Branding Methods:
– Screen printing – Embroidery – Heat transfer – Patches – Woven labels – Embossing (for leather bags)
Speak to us, we will suggest the most suitable method, once you have decided on the product.
Branding Placement:
– Centre of the bag – Corner placement – All-over print – On straps or handles – Interior branding
Additional Features:
– Zippers – Buttons or snaps – Reinforced bottom – Water-resistant coating
Quantity:
– Determine how many bags you need – Consider bulk ordering for cost-effectiveness
UV printing
UV Printing, otherwise known as Ultra Violet Printing is a printing technique that uses special UV curing ink that allows the ink to be printed onto a large range of materials or ‘substrates’.
Signage and displays – Promotional items and gifts – Industrial marking and labeling – Packaging and labels – Decorative glass and acrylics – Customized electronics cases – Architectural elements
Tip: UV printing offers a great balance of quality, durability, and versatility
Embroidery
Embroidery is the process of embellishing the surface of textiles with decorative stitching using colorful threads often made of silk or cotton.
Applications – Corporate uniforms and workwear – Sports team jerseys and hats – Promotional items (caps, bags, polo shirts) – Fashion embellishments – Patches and badges – Home decor (pillows, towels, blankets)
Tips: Embroidery remains a popular choice for its professional look and durability.
Pad printing
Pad printing, also called tampography or tampo printing, is an indirect offset (gravure) printing process where a silicon pad takes a 2-D image from a laser engraved (etched) printing plate (also called cliché) and transfers it to a 3-D object.
Applications – Promotional items (pens, golf balls, keychains) – Industrial parts and components – Electronics and appliances – Toys and sporting goods – Medical devices – Automotive parts – Packaging (bottle caps, containers)
Tips: Pad printing is particularly valued in industries where precise, high-quality printing on irregular surfaces is required
Engraving
There are different types of engravings including the following;
• Etching. Etching is a type of engraving that is used on crystal, stone, and glass. …
• Rotary Engraving. Rotary Engraving is used on certain metals including gold, sterling silver, copper, and aluminium. …
• Laser Engraving.
Applications
a) Personalization and Gifts: – Jewelry (rings, pendants, watches) – Awards and trophies -Personal items (pens, lighters, phone cases)
b) Industrial and Commercial: – Serial numbers and barcodes on products – Machine parts and tools – Control panels and instrumentation – Signage and nameplates
c) Art and Decoration: – Glassware and crystal – Decorative metal panels – Wood carvings and inlays
d) Identification and Security: – ID tags and badges – Asset tracking – Security markings on valuable items
e) Promotional Products: – Corporate gifts – Branded merchandise
f) Architectural: – Building plaques – Wayfinding signs – Decorative panels
g) Medical: – Surgical instruments – Medical implants – Equipment labeling
h) Automotive: – VIN numbers – Custom parts – Dashboard components i) Electronics: – Circuit boards – Component markings
j) Fashion: – Leather goods – Belt buckles – Buttons and zippers
Tip: Engraving offers a permanent, professional way to mark, decorate, or personalize a wide range of items
DTF or DTG printing
Direct-to-Garment (DTG) for textiles – UV printing for flat surfaces and some 3D objects – Dye-sublimation for polyester fabrics and coated hard surfaces
Textiles (t-shirts, bags, caps) – Paper and cardboard (packaging, labels) – Plastics – Ceramics
Tip: DTF printing is gaining popularity due to its versatility and quality results.
Sublimation printing
Sublimation printing uses heat to essentially bring ink and fabric together as one. First, a design is printed onto special paper. The inks that are used turn into gas when brought under heat, then combine with the fabric and permanently print onto the fabric.
Materials: Works best on polyester fabrics or polyester-coated items – Can be used on ceramics, metals, and plastics with special polyester coatings
Tip: Versatility: It can be used on a wide range of materials, including polyester fabrics, ceramics, metals, and more.
Digital printing
Natural fibers, such as cotton, silk, wool, and linen, are generally good choices for digital printing. They have a smooth and even surface that allows the ink to penetrate well and produce sharp and vibrant colors. They are also breathable, durable, and comfortable to wear.
Promotional items (pens, USB drives, phone cases) – Packaging (bottles, boxes, containers) – Industrial parts and components – Signage and displays – Electronics (laptop covers, game controllers) – Home decor (picture frames, coasters, tiles) – Personalized gifts
Tip: Digital printing onto items offers great flexibility for customization and small-batch production.